Vogue VIP

Vogue VIP is a premium Vogue membership service.
The website is a digital brochure site and has an online checkout process. To make the site exclusive, I created a design concept to have a full-screen video plays automatically on the top of the homepage. I lead the website design, explored the new checkout user flows, and supervised the design production until the launch of the site.
(Art direction, UX/UI Design)