Vroom online appraisal tool redesign


Redesign the online appraisal tool as rebuilding the platform in a new stack.

Team: Product managers, Product designer (me), Developers
(My role: UX/UI design, QA)

 

 

 

vroom_1_appraisal

 

sell_appraisal_tool_800px

 

 

Final Design

Mobile high fidelity prototype.

vroom_7_appraisal

 

The outcome from the launch

Three times more submission volume.
High engagement rate: After the first-page drop (41%), the rest of the page conversions are above 95%.
Double the number of accepting the appraisal price.

GA_appraisal_tool_funnel_072718 copy

 

Back to work