Vroom product page refresh
Revisit the product page design by the design sprint, and optimize the existing product page.
Design sprint team: Product designers, UX researchers, Product managers.
Product page optimization: Product manager, Product designer (me), Developers
(My role: UX/UI Design, Research)
Redesign the product detail page to convert more visitors who come from SEM ads into buyers.
Two Product page wireframes that we can develop into clickable prototypes to validate with users.
• Primary KPI – Increase the numbers of users who start the purchase process.
• Secondary KPIs – Deals created, Product page bounce rate, time on page.
Discovery and research
For a first week, we collected the current product page data, did an interview to a car salesperson, created a user persona, a user flow, a competitive analysis, and UX trend.
Sketch and wireframes
We spent two full days on working the sketch process by making how might we list, drawing crazy eights idea sketches, voting the ideas and organized them into the groups to create 2 types of the product page wireframes.
After deciding the two directions of the new product page, we divided into two teams to create the new product page prototypes.
(We stopped the project after this)
Product page optimization
After a couple of months, we optimized the current product page layout to make it easier to scan the contents. We reflected on some of the ideas from the design sprint to the new product page.