Build a full candidate experience in web app
(My role: Head of design)
Stella is the first company to create a shared network of candidates dedicated to workers on the front line (retail, hospitality, restaurants, customer service, warehousing and logistics) from some of the largest employers in the USA.
I joined the Stella team in February, 2020.
During 2020, Stella’s product and engineering team delivered on building a full suite of experiences for job seekers and recruiters / employers.
Product & Engineering Team
We created a user journey snapshot through the Stella candidate mobile app experience and find where the pain points are.
There is a big drop from the email invitation to install the mobile app.
Current: We only have a native mobile app for iOS and Android.
We need better analytics for app drop off.
Once we have a better discovery funnel on web, we could test directing people there.
Primary KPI – Increase numbers of users who got invited from email to apply the jobs on web.
Determine online usage of devices, sites, and apps
To create the web experience in a rapid speed, we decided to release a limited experience at first.
The MVP UX experience was to navigate the user to install the mobile app to complete the job application.
We analyzed the conversion through the experience to find where the pain points are and which one was the high priorities.
Match the data collections from the native mobile app and optimize the job application UX experience for the web application.