Redesign the online appraisal tool as rebuilding the platform in a new stack.
Team: Product managers, Product designer (me), Developers
(My role: UX/UI design, QA)
Increase the completion rate by shortening the process.
Increase the acquisition rate from appraisals submitted.
Based on the existing data result, we did work sessions to define the MVP.
I created a UX flow to see the user journey and started to sketch out the experience.
I made prototypes based on the user flows and sketches, and did a usability test to get the feedback.
Mobile high fidelity prototypes.
Three times more submission volume than the old tool.
High engagement rate: After the first-page drop (41%), the rest of the page conversions are above 95%.
Double the number of accepting the appraisal price.