Vogue VIP

Vogue VIP is a premium Vogue membership service.
The website is a digital brochure site and has an online checkout process. To make the site exclusive, I created a design concept to have a full-screen video plays automatically on the top of the homepage. I lead the website design concept, explored the new checkout user flows, and managed the design production until the launch of the site.

Team: Stakeholders, Project manager, Product designers, Developers, Agency (Styling, Photo direction)
(My role: Art direction, UX/UI Design)

Design concept