W100 & W5

We pitched for new digital product ideas for W magazine.

Team: Business analyst, Product manager, Product designer (me)

(My role: UX/UI design lead)


W magazine puts a spotlight on upcoming photographers and artists through Instagram and promotes them as a social hub tool on the website. I created an initial UX and design concepts for the new social hub called W100.



UX/UI design concept for a mobile newsletter template.
W5 sends weekly five snackable content to focus on celebrities’ news. The page has names and the numbers on the big thumbnails, and click them to reveal the materials on the same page.