Vanity Fair HIVE

Vanity Fair HIVE is a news website that covers politics, business, and technology.
I led the UX/UI design for a landing page, player’s page, article page, and account page templates. 

Even thought the timeline was tight, we were able to launch a  MVP on schedule. 

The site got 3.2 million page views in the first month, and our team received Condé Nast 2016 Second Quarter Creativity Award.

Product and Tech team: Product manager, Product designers, Developers
(My role: Art direction, UX/UI design)

UX Flow

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Based on the MVP scope outline, I created simple UX maps to understand the user flow.

Wireframe / sketch

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I sketched out all template layouts based on the requirements and listed out the contents and ad placements.

High fidelity prototype

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After defining the site look and feel, I created design templates in all breakpoints.
At the QA stage, I worked closely with front-end developers to refine the styling such as spacings and image renditions.

Final Design

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