Vroom.com rebrand

Refresh the entire website with new branding.

I did Art direction, UX/UI design, Project management, building a new style guide library, and did a styling QA.

(My role: UX/UI design lead)

Final design

Homepage and marketing pages
vroom_rebrand_2a
vroom_rebrand_2b
vroom_rebrand_3a
vroom_rebrand_3b
Product page, credit application, appraisal offer pages
vroom_rebrand_4a
vroom_rebrand_4b

Style guide library

We created a design style guide to align font, color, icons, buttons, form, and components.

vroom style guide 1440