Building and leading design through a five-brand merger, three acquisitions, and a full platform unification.
My role: Head of Product Design
Timeline of My Contribution
2021
Foundations
Ingenovis Health founded from a 3-company, 5-brand merger
Hired 2 designers, bringing design in-house
Launched the Cura design system
Led the redesign of Fastaff’s electronic timesheet system
2022
System & Scaling
Vista Staffing and Springboard join the company
Started brand theming with design tokens
Began design system documentation
Launched Trustaff’s CMS platform and web portal redesign
2023
Expansion
Corazon joins the company
Launched marketing sites across 4 brands
Hired a 3rd designer
Managed the unified Trustaff web portal and mobile app
Designed TalentStack, our internal recruiter tool
2024
Unification
Released a unified portal, mobile app, and job pages across 3 brands
Expanded TalentStack’s features
Led the auto-submit job experience
Improved CMS, web portal, and mobile app UX
2025
AI & Migration
Launched AI-powered job suggestions for recruiters
Shipped portal dashboard and micro-collection updates
Migrated Healthcare Support onto the CMS marketing site
Launched TalentStack’s bulk candidate data addition and bulk matching feature
2026
AI & Refinement
Updated the sharable AI-powered job list to candidates
Launched the portal’s job application checklist feature
Redesigned the USN strike job experience
Led UX ideation for a job search filter revamp.
Remote Team Management
Design, product, and engineering are working as a cohesive unit.
Our fully remote information technology team spans across the USA and Australia.
We have a highly engaged design team with approximately three years of collaboration.
We prioritize transparent communication, in-person meetups, and cross-functional engagement.
Design Process
How we build products that matter
I run design on a consistent cadence:
Usability testing and recruiter focus groups built into quarterly planning
Biweekly dev/design sync
Weekly design/product sync
Weekly design critique
Design retro at the end of every sprint.
Research Foundations
I developed a journey map by interviewing the brand’s stakeholders and analyzing past data.
User Interview & Testing
Advocate for user-centered product development.
Set up usability testing processes.
Provide planning and execution support.
Generate analysis reports.
Document user behavior findings.
Conduct user testing tool research.
Persona Creation
Research Foundation
User surveys and interviews
Demographic data
Recruiter interviews
Brand-Specific Personas
Fastaff: 1 persona
U.S. Nursing: 2 personas
Trustaff: 2 personas
Cura Design System
Cura is our shared design system, serving all 4 products and now 9 brand themes — up from 5 at launch, with a dedicated module library for each product’s specific needs.
700+ core components
61 product-specific modules
702 brand library styles
164 pages of documentation
Impact
Grew the design team from a single outside vendor to a distributed in-house team of 4
Unified mobile app reached 53% adoption within months of launch
TalentStack saved recruiters 71+ hours in its first week